Plivo provisions SMS only to direct brands through sales with a Minimum Monthly Commitment (MMC). SMS is not currently offered to resellers or ISVs (independent software vendors). A USD 1,000/month MMC unlocks the United States, Canada, United Kingdom, Australia, India (ILDO), and dynamic-registration countries, while a USD 10,000/month MMC adds pre-registration countries. Domestic India SMS via DLT is not currently offered.
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Who we support
Plivo SMS is available to businesses sending messages on behalf of their own brand and end users.Not eligible for SMS onboarding
At this time, Plivo does not onboard the following business models for SMS:- Resellers that provide messaging services to downstream customers.
- Independent Software Vendors (ISVs) sending SMS on behalf of multiple third-party brands.
- Aggregators or multi-tenant platforms that consolidate traffic from multiple unrelated senders under a single account.
Why eligibility requirements exist
The global messaging ecosystem has become increasingly regulated, with carriers and regulators requiring greater transparency and accountability from message senders. Examples include:- United States: 10DLC registration, brand vetting, campaign registration, and carrier-level enforcement.
- International markets: Sender ID registration, brand registration, template approval, KYC requirements, and filtering of unregistered traffic in many countries.
If your business model involves sending SMS on behalf of multiple third-party brands or customers, contact our team to discuss whether alternative Plivo products may be a better fit.
Minimum Monthly Commitment (MMC) tiers
SMS access is tied to a Minimum Monthly Commitment (MMC) — a monthly spend commitment across all Plivo products, excluding any pass-through fees such as carrier surcharges. Your MMC tier determines which destination countries are available for outbound messaging.| MMC tier | Coverage |
|---|---|
| USD 1,000/month | Outbound and inbound SMS for the United States, Canada, United Kingdom, Australia, and India (ILDO routes only), plus outbound SMS to countries that do not require sender registration or pre-approval. |
| USD 10,000/month | Includes all coverage available in the USD 1,000 tier, plus countries that require sender registration, brand approval, template registration, or other pre-registration compliance processes before traffic can be enabled. |
Understanding MMC
The Minimum Monthly Commitment is a monthly spend commitment across Plivo products, excluding pass-through fees such as carrier surcharges. It is not a setup fee or connection fee. Standard per-message, per-minute, or other usage charges continue to apply. If your total usage across products falls below the committed amount, the MMC sets the minimum billable amount for that month.Pre-registration countries
A pre-registration country is a market where carriers or regulators require approval before SMS traffic can be sent. Depending on the country, this may include:- Brand registration
- Sender ID registration
- Message template approval
- Regulatory or operator review
To determine if a country requires pre-registration, see the Plivo SMS Coverage page.