What is required for A2P messaging in the US?
US carriers require registration or verification for A2P (Application-to-Person) messaging:| Number Type | Registration | Throughput | Best For |
|---|---|---|---|
| 10DLC | Brand + Campaign | 3.75-15+ MPS | General A2P |
| Toll-Free | Verification | 25 MPS | High volume, 2FA |
| Short Code | Application | 100+ MPS | Marketing, alerts |
What is 10DLC?
10DLC (10-Digit Long Code) is the standard for A2P messaging on local US numbers.What is the 10DLC registration process?
- Register Brand - Company information with TCR (The Campaign Registry)
- Register Campaign - Use case and sample messages
- Link Numbers - Associate phone numbers with campaign
How to register a 10DLC brand on the Plivo console?
Required Information
| Field | Description |
|---|---|
| Legal business name | Official registered name |
| EIN | Employer Identification Number |
| Business address | Physical address |
| Website | Business website URL |
| Vertical | Industry category |
What is Authentication+ for 10DLC Public Brands?
Effective October 2024, public for-profit brands must complete Authentication+ verification through TCR.Why did my brand registration fail, and how can I fix it?
| Status | Meaning | Action |
|---|---|---|
| Approved | Ready for campaign registration | Proceed |
| Failed | Issues with submitted info | Review feedback, resubmit |
How to register a 10DLC campaign on the Plivo console?
Campaign Types
| Type | Use Cases |
|---|---|
| Standard | Marketing, notifications, alerts |
| Special | Political, charity, emergency |
| Low Volume | Mixed use, under 6,000 msgs/month |
Required Information
- Use case description
- Sample messages
- Opt-in method
- Opt-out handling
What is the 10DLC campaign vetting process?
Campaigns undergo third-party vetting. Declined campaigns receive feedback for resubmission.Why was my campaign registration declined, and how can I fix it?
Review the feedback from TCR/carrier, correct the identified issues, and resubmit with updated information.How do I set up 10DLC for multi-brand companies?
For companies with multiple brands (e.g., parent company with subsidiaries):- Register each brand separately
- Link campaigns to appropriate brand
- Maintain consistent legal entity information
How to set up email alerts for your 10DLC submissions?
- Navigate to Messaging > 10DLC
- Configure notification preferences
- Receive updates on approvals/rejections
How to link phone numbers with 10DLC campaigns?
Associate your phone numbers with registered campaigns through the Plivo console after campaign approval.How can users opt in to receive messages in the US?
Supported Opt-In Methods
| Method | Description |
|---|---|
| Web form | User enters phone number on website |
| Keyword | User texts keyword to your number |
| Paper form | Physical sign-up sheet |
| Verbal | Phone call consent (recorded) |
| Point of sale | In-person consent at checkout |
What is the Toll-Free Verification Process?
- Purchase toll-free number
- Submit verification request
- Carrier reviews submission
- Receive approval or rejection feedback
How to submit Toll-free verification on the Plivo console?
- Navigate to Messaging > Toll-free Verification
- Click Submit Toll-free Verification
- Select profile
- Complete required fields
- Submit
Required Information
| Field | Description |
|---|---|
| Business name | Legal business name |
| Business type | Direct brand or ISV/Reseller |
| Use case | How you’ll use messaging |
| Sample messages | Example message content |
| Opt-in method | How users consent |
| Website | Business website |
Why was my Toll-free verification request rejected, and how can I fix it?
| Status | Meaning | Action |
|---|---|---|
| Approved | Ready to send | Begin messaging |
| Rejected | Issues identified | Review feedback, resubmit |
What are the best practices for Toll-free verification?
- Provide clear, accurate business information
- Include realistic sample messages
- Document opt-in methods clearly
- Respond promptly to carrier inquiries
What about Short Codes?
For high-volume messaging, see Short Codes for complete details on:- US, Canada, Brazil, and New Zealand short codes
- Application process and requirements
- Pricing and throughput
- Compliance and audits
What is the throughput comparison for US numbers?
| Number Type | Registration Status | SMS Throughput |
|---|---|---|
| Long Code | Unregistered | 1 MPS, 2,000/day limit |
| Long Code | 10DLC Low Volume | 0.2-0.75 MPS |
| Long Code | 10DLC Standard | 3.75-15+ MPS |
| Toll-Free | Verified | 25 MPS |
| Short Code | Approved | 100+ MPS |
What is the throughput for Canada numbers?
| Number Type | SMS Throughput |
|---|---|
| Long Code | 15/minute |
| Toll-Free | 25/second |
| Short Code | 10/second |
Why are my messages being filtered?
- Verify registration is complete
- Check message content for spam triggers
- Ensure proper opt-in documentation
Why is my throughput low?
- Complete 10DLC registration for higher limits
- Consider toll-free or short code for high volume