> ## Documentation Index
> Fetch the complete documentation index at: https://plivo.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Register a Standard brand

> Register a standard 10DLC brand using an existing profile

This API lets you register a standard brand using a preexisting profile.

<table><tbody><tr><td><strong>address</strong></td><td>Postal address indicated during brand creation.</td></tr><tr><td><strong>authorized\_contact</strong></td><td>Authorized contact information indicated during brand creation.</td></tr><tr><td><strong>brand\_id</strong></td><td>Unique identifier for the brand created.</td></tr><tr><td><strong>brand\_type</strong></td><td>Type of registration indicated during brand creation.</td></tr><tr><td><strong>company\_name</strong></td><td>Legal name of the company</td></tr><tr><td><strong>ein</strong></td><td>Employer Identification Number associated with a Standard brand.</td></tr><tr><td><strong>ein\_issuing\_country</strong></td><td>ISO alpha-2 code for the country that issued the EIN.</td></tr><tr><td><strong>entity\_type</strong></td><td>Type of ownership indicated during brand creation.</td></tr><tr><td><strong>profile\_uuid</strong></td><td>Unique identifier for the profile used to create brand.</td></tr><tr><td><strong>registration\_status</strong></td><td>Indicates status of brand.</td></tr><tr><td><strong>vertical</strong></td><td>Company industry.</td></tr><tr><td><strong>vetting\_score</strong></td><td>Vetting score assigned to brand by TCR.</td></tr><tr><td><strong>vetting\_status</strong></td><td>Vetting status of a brand.</td></tr></tbody></table>

```text POST theme={null}
https://api.plivo.com/v1/Account/{auth_id}/10dlc/Brand/
```

### Arguments

<table><tbody><tr><td><strong>profile\_uuid<br />string<br />required</strong></td><td>Unique identifier for the profile that you want to use for creating a brand. The profile should not have been used to create another brand.</td></tr><tr><td><strong>brand\_alias<br />string<br />required</strong></td><td>A friendly name for the brand.</td></tr><tr><td><strong>brand\_type<br />string</strong></td><td><p>Indicate type of registration.</p><p>Allowed values: `STANDARD`, `STARTER`. STANDARD not allowed for profiles not containing an EIN.</p><p>Defaults to `STARTER`.</p></td></tr><tr><td><strong>secondary\_vetting<br />boolean</strong></td><td><p>Allowed values: `true`, `false`. Only applicable for STANDARD registration.</p><p>Defaults to `true`.</p><p>Plivo strongly recommends opting for vetting to get the highest throughput for your brands and campaigns.</p></td></tr><tr><td><strong>url<br />string</strong></td><td>The fully qualified URL to which status update callbacks for the message should be sent.</td></tr><tr><td><strong>method<br />string</strong></td><td><p>The HTTP method to be used when calling the URL defined above.</p><p>Allowed values: GET, POST</p><p>Defaults to POST.</p></td></tr></tbody></table>

### Returns

api\_id for the request, unique brand\_id, and success message

<RequestExample>
  ```py Python theme={null}
  import sys
  sys.path.append("../plivo-python")
  import plivo

  client = plivo.RestClient("<auth_id>", "<auth_token>")
  response = client.brand.create(
      brand_alias="brand name sample",
      brand_type="STANDARD",
      profile_uuid="7bc67ed6-dc92-4958-9acc-e4fdb09bd923",
      secondary_vetting=False,
      url="https://example.come/test",
      method="POST",
  )
  print(response)
  ```

  ```ruby Ruby theme={null}
  require "rubygems"
  require "/etc/plivo-ruby/lib/plivo.rb"
  include Plivo

  api = RestClient.new("<auth_id>", "<auth_token>")

  begin
  response = api.brand.create(    brand_alias: "<brand name>",
                                  profile_uuid: "<profile_uuid>",
                                  secondary_vetting: true,
                                  brand_type: "STANDARD",
                                  url:"<https://<yourdomain>.com/create_brand_status/>",
                                  method: "POST"
                              )

  puts response
  rescue PlivoRESTError => e
      puts 'Exception: ' + e.message
  end
  ```

  ```js Node theme={null}
  let plivo = require('plivo');

  let client = new plivo.Client("<auth_id>", "<auth_token>");
  var callback = {"url":"https://<yourdomain>.com/tendlc_status/", "method":"POST"}

  client.brand.create("govt", "<profile_uuid>", "STANDARD", true, callback)
      .then(function (response) {
          console.log(JSON.stringify(response));
      }).catch(function (error) {
          console.log("err");
          console.log(error);
      });
  ```

  ```php PHP theme={null}
  <?php

  # Available in versions >= 4.29.0 (https://github.com/plivo/plivo-php/releases/tag/v4.29.0)

  require '/etc/plivo-php/vendor/autoload.php';
  use Plivo\RestClient;
  $client = new RestClient("<auth_id>", "<auth_token>");
  $client
      ->client
      ->setTimeout(60);
  try
  {
      $callback = array("url"=>"https://<yourdomain>.com/tendlc_status/", "method"=>"POST");
      $res = $client
          ->brand
          ->create("govt321", "<profile_uuid>", "STANDARD", true, $callback);
      print_r($res);
  }
  catch(PlivoRestException $ex)
  {
      print_r($ex);
  }
  ?>
  ```

  ```java Java theme={null}
  package com.plivo.examples;

  import com.plivo.api.Plivo;
  import com.plivo.api.models.brand.Brand;
  import com.plivo.api.models.brand.BrandCreateResponse;

  public class PlivoTest {

      public static void main(String[] args) {

          Plivo.init("<auth_id>", "<auth_token>");

          // Create Brand
          try {
              BrandCreateResponse response = Brand.creator("brand name",
                  "<profile_uuid>",
                  "STANDARD",
                  true,
                  "<https://<yourdomain>.com/create_brand_status/>",
                  "POST").create();
              System.out.println(response);
          } catch (Exception e) {
              e.printStackTrace();
          }
      }
  }
  ```

  ```csharp .NET theme={null}
  using System;
  using System.Collections.Generic;
  using Plivo;
  using Plivo.Exception;

  namespace dotnet_project
  {
      class Ten_dlc
      {
          static void Main(string[] args)
          {

                  var api = new PlivoApi("<auth_id>","<auth_token>");

                  // Create Brand
              try
              {
                  var response = api.Brand.Create("brand_001", "201faedc-7df9-4840-9ab1-3997ce3f7cf4", "STANDARD", true, "https://<yourdomain>.com/tendlc_status/", "POST");
                  Console.WriteLine(response);
              }
              catch (PlivoRestException e)
              {
                      Console.WriteLine("Exception: " + e.Message);
              }


          }
      }
  }
  ```

  ```go Go theme={null}
  package main

  import (
          "fmt"
          "os"

          plivo "github.com/plivo/plivo-go/v7"
  )

  func main() {
          client, err := plivo.NewClient("<auth_id>","<auth_token>", &plivo.ClientOptions{})
          if err != nil {
                  panic(err)
          }
          //Create Brand
          response, err := client.Brand.Create(plivo.BrandCreationParams{
                  BrandAlias:  "gosdktestapi-reference",
                  Type:        "STANDARD",
                  ProfileUUID: "57e1976b-ab0b-4701-8ee3-3b40f3b33c64",
                  URL:         "https://example.come/test",
                  Method:      "POST",
          })
          if err != nil {
                  fmt.Printf("Error occurred while creating brand. error:%+v\n", err)
                  os.Exit(1)
          } else {
                  fmt.Printf("%+v\n", response)
          }
  }
  ```

  ```sh cURL theme={null}
  curl -i --user auth_id:auth_token \
      -H "Content-Type: application/json" \
      -d '{
              "brand_alias": "gov234t",
              "profile_uuid": "d61eaaaa-18b1-4473-8810-0b9d80573aa9",
              "brand_type": "STANDARD",
              "secondary_vetting": true,
              "url": "https://<yourdomain>.com/tendlc_status/",
              "method": "POST"
          }' \
          https://api.plivo.com/v1/Account/{auth_id}/10dlc/Brand/
  ```
</RequestExample>

### Response

```json Response theme={null}
{
"api_id": "5df3fffa-64ab-11ed-b94d-0242ac110002",
"brand_id": "BB9TT3V",
"message": "Request to create brand was received and is being processed."
}
```