> ## Documentation Index
> Fetch the complete documentation index at: https://plivo.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Delete a brand

> Delete a 10DLC brand permanently from your account

Deletes a particular 10DLC brand from your account. This action is irreversible and is only allowed for brands with no associated active campaigns.

#### API Endpoint

```text DELETE theme={null}
https://api.plivo.com/v1/Account/{auth_id}/Brand/{brand_id}/
```

### Arguments

<Note>
  No arguments need to be passed.
</Note>

### Returns

api\_id, brand\_id and a confirmation (or error message). 

<RequestExample>
  ```py Python theme={null}
  import sys
  sys.path.append("../plivo-python")
  import plivo
  client = plivo.RestClient("<auth_id>", "<auth_token>")

  bresponse = client.brand.delete(brand_id='<Brand_id>')
  print(bresponse)
  ```

  ```ruby Ruby theme={null}
  require "rubygems"
  require "/etc/plivo-ruby/lib/plivo.rb"
  include Plivo

  api = RestClient.new("<auth_id>", "<auth_token>")

  begin

  puts('Delete Brand')
  response = api.brand.delete("<Brand_id>")

  puts response
  rescue PlivoRESTError => e
  puts 'Exception: ' + e.message
  end
  ```

  ```js Node theme={null}
  let plivo = require('plivo');
  let fs = require('fs');

  let client = new plivo.Client("<auth_id>", "<auth_token>");
  client.brand.deleteBrand("<Brand_ID>").then(function(response) {
  console.log(JSON.stringify(response));
  }).catch(function(error) {
  console.log("err");
  console.log(error);
  });
  ```

  ```php PHP theme={null}
  <?php
  require '/etc/plivo-php/vendor/autoload.php';
  use Plivo\RestClient;
  $client = new RestClient("<auth_id>", "<auth_token>");
  $client->client->setTimeout(60);
  try {
  $res = $client->brand->delete("<Brand_ID>");
  print_r( $res);
  }
  catch (PlivoRestException $ex) {
  print_r($ex);
  }
  ?>
  ```

  ```java Java theme={null}
  import java.io.IOException;
  import com.plivo.api.Plivo;
  import com.plivo.api.exceptions.*;
  import com.plivo.api.models.brand.Brand;
  import com.plivo.api.models.brand.BrandDeleteResponse;


  public class GetCampaignTest {
  public static void main(String[] args) {
  Plivo.init("<auth_id>", "<auth_token>");
  // Get Brand Details
  try
  {
  BrandDeleteResponse response = Brand.deleter("<Brand_ID>").delete();
  System.out.println(response);
  }
  catch (PlivoRestException | IOException| PlivoValidationException e)
  {
  e.printStackTrace();
  }
  }
  }
  ```

  ```csharp .NET theme={null}
  using System;
  using Plivo;
  using Plivo.Exception;

  namespace test
  {
  class Program
  {
  static void Main(string[] args)
  {
  var api = new PlivoApi("<auth_id>", "<auth_token>");
  try
  {
  Console.WriteLine("Delete Brand");
  var brand_delete_response = api.Brand.Delete("<Brand_ID>");
  Console.WriteLine(brand_delete_response);
  }
  catch (PlivoRestException e)
  {
  Console.WriteLine("Exception: " + e.Message);
  }
  }

  }
  }
  ```

  ```go Go theme={null}
  package main

  import (
  "fmt"
  "os"
  plivo "github.com/plivo/plivo-go/v7"
  )

  func main() {
  client, err := plivo.NewClient("<auth_id>", "<auth_token>", &plivo.ClientOptions{})
  if err != nil {
  panic(err)
  }
  // Delete Brand
  response, err := client.Brand.Delete("<Brand_ID>")
  if err != nil {
  fmt.Printf("Error occurred while deleting brand. error:%+v\n", err)
  os.Exit(1)
  } else {
  fmt.Printf("%+v\n", response)
  }
  }
  ```

  ```sh cURL theme={null}
  curl --location --request DELETE 'https://api.plivo.com/v1/Account/<auth_id>/10dlc/Brand/<Brand_ID>/' \
  --header 'Authorization: Basic XXXX=='
  ```
</RequestExample>

### Response

```json Response theme={null}
{
"api_id": "785ed2dc-7493-11ed-97ac-0242ac110003",
"brand_id": "BCHVILW",
"message": "Brand Deactivated"
}
```